Privileged Access Management (PAM) remains one of the most critical pillars of cybersecurity.
As enterprises expand across hybrid, cloud, operational technology (OT), and IoT environments, privileged accounts continue to be the most valuable targets for attackers. According to the 2025 Unit 42 Global Incident Response Report, 66% of social-engineering attacks targeted privileged accounts.
Security leaders are under increasing pressure to protect access, maintain compliance, and reduce operational risk without slowing down business. That’s why choosing the right PAM solution matters.
This year, Segura® was recognized as a Challenger in the 2025 Gartner® Magic Quadrant™ for Privileged Access Management (PAM).
Along with strong results in the Gartner® Critical Capabilities™ report, this recognition shows Segura®’s ability to deliver fast, reliable PAM that helps organizations stay secure and compliant at scale.
What Is the Gartner® Magic Quadrant™?
We believe the Gartner® Magic Quadrant™ is one of the most recognized frameworks in technology evaluation. It assesses vendors across two main dimensions:
- Ability to Execute – Evaluates core products offered by the vendor that compete in or serve the defined market.
- Completeness of Vision – Assesses the ability to understand customer needs and translate them into products and services.
Vendors are placed in one of four quadrants: Leaders, Challengers, Visionaries, or Niche Players. In our opinion this gives CISOs and boards a clear view of which platforms can address their security priorities effectively, comparing solutions based on independent research.
Why the Magic Quadrant™ Matters for PAM
Privileged Access Management plays a central role in securing high-value credentials, maintaining audit readiness, and enabling operational continuity. The Gartner® Magic Quadrant™ provides independent validation to support informed PAM investments.
Benefits of the Gartner® Magic Quadrant™ for PAM
The Magic Quadrant™ is more than a visual chart. It’s a practical tool for:
- Benchmarking vendors by strategy and execution
- Understanding where the PAM market is heading and which capabilities matter most
- Supporting investment and compliance decisions with trusted third-party insight
Is the Gartner® Magic Quadrant™ Reliable?
Yes. The Gartner® Magic Quadrant™ is one of the most respected and widely used resources for technology evaluation. It’s based on independent analysis, structured research, and customer insights gathered across global markets. Organizations rely on it to understand vendor capabilities and market direction.
As Gartner® explains, “Our trusted management and technology insights come from an unrivaled combination of expert-led, practitioner-sourced and data-driven research models.”
Still, the Magic Quadrant™ is a starting point, not the whole story. Each quadrant highlights different types of value. Some vendors focus on global scale, while others excel in agility, innovation, or support. The key is matching your organization’s needs with the strengths that matter most.
In the end, the report helps security leaders make confident, informed choices about which solutions best align with their goals and maturity level.
The Role of the Gartner® Critical Capabilities Report
The Gartner® Critical Capabilities™ for Privileged Access Management (PAM) report provides a deeper, technical view of each vendor’s product capabilities.
It evaluates performance across the main PAM functions that matter most to security and IT leaders, including:
- Privileged Account Life Cycle
- Account Discovery and Onboarding
- Privileged Credential Management
- Privileged Session Management
- Privileged Remote Access
- Workload ID and Secrets Management
- PEDM: UNIX/Linux
- PEDM: Windows
- Deployment/Maintenance/Integration
- Performance and Availability
- Just-in-Time PAM Methods
- CIEM
- PAM Auditing & Threat Detection
According to the 2025 report, Segura® was rated:
These scores demonstrate Segura®’s technical depth across the core PAM capabilities Gartner® evaluates, supporting its position as a Challenger recognized for strong execution and practical innovation.
What’s the Difference Between Gartner® Magic Quadrant™ and the Gartner® Critical Capabilities Report?
Both reports come from the same research process but serve different purposes.
The Gartner® Magic Quadrant™ provides a strategic overview of the market, showing how vendors compare based on completeness of vision and ability to execute. It helps executives and decision-makers quickly understand positioning and market direction.
The Gartner® Critical Capabilities™ report, on the other hand, offers a technical perspective. It evaluates vendors against specific product capabilities and use cases, helping IT leaders and analysts compare how solutions perform in real-world scenarios.
Together, the Magic Quadrant™ and Critical Capabilities reports provide both the strategic view for executives and the technical detail for day-to-day teams. The two reports give organizations a hands-on view of the Privileged Access Management (PAM) landscape, supporting smarter, evidence-based decisions.
Segura®’s Recognition in the 2025 Gartner® Reports
Segura® was named a Challenger in the 2025 Gartner® Magic Quadrant™ for Privileged Access Management. In our opinion the report highlighted Segura’s strong execution, and technical excellence in key PAM areas.
According to Gartner®, Segura® also stands out for:
- AI-driven auditing and session analysis features that enhance visibility and control
What It Means to Be a Challenger
In Gartner®’s framework, Challengers are vendors with strong execution and growing influence in the market. Being named a Challenger means delivering proven results, maintaining customer satisfaction, and demonstrating consistent innovation.
“We feel earning a place in Gartner® Magic Quadrant as a Challenger demonstrates not only Segura’s innovation, but also the financial consistency and execution excellence that define our journey toward global leadership.” — Igor Iuki, CFO, Segura®
How Gartner® Evaluates PAM Vendors
Gartner® assesses vendors on both strategic and technical criteria, including:
- Privileged credential management.
- Workload identity and secrets management.
- Ease of deployment, maintenance and adjacent system integration.
- Customer experience.
- Innovation.
This framework ensures vendors are compared on measurable execution and forward-looking capabilities.
PAM Market Trends in 2025
According to Gartner®, PAM is evolving rapidly to address hybrid infrastructures and machine identities.
Trends include:
- Automation driving faster onboarding
- AI integration for stronger analytics
- Convergence with IGA and CIEM
Segura®’s focus on agility, AI-driven auditing, and simplified deployment aligns directly with these priorities, helping organizations achieve security and compliance without slowing operations.
How to Use Gartner® Research in Your PAM Selection
For security and IT leaders evaluating PAM vendors, Gartner’s research provides a reliable foundation for decision-making.
- Use the Magic Quadrant™ to compare strategy and execution at a glance.
- Use Critical Capabilities™ to evaluate technical features and use-case alignment.
Combine analyst research with real-world customer reviews and demos to validate value and usability.
Checklist for PAM Selection:
- Request a live demo to validate deployment speed, usability, and integration depth.
- Align vendor strengths with your organization’s compliance, budget, and infrastructure needs.
- Compare vendor placement in the Magic Quadrant™ and scores in Critical Capabilities™.
Conclusion: Turning Recognition Into Results
Segura®’s recognition as a Challenger in the 2025 Gartner® Magic Quadrant™, along with strong Critical Capabilities results, reinforces our commitment to practical innovation, fast deployment, and measurable security outcomes.
“We believe this recognition as a Challenger in the Gartner Magic Quadrant highlights the dedication of our teams and our relentless focus on delivering world-class cybersecurity solutions. It’s a strong validation of Segura’s journey of innovation and growth.” — Igor Iuki, CFO, Segura®
For CISOs, IT managers, and analysts, this independent recognition reinforces what customers already know: Segura® delivers a comprehensive, scalable, and efficient PAM platform built for today’s identity challenges.
Next Steps
1. [Download the 2025 Gartner® Magic Quadrant™ Report]
2. [Request a Personalized Demo]
3. [Explore the Segura® PAM Platform Overview]
Mandatory Gartner Disclaimer
Gartner, Magic Quadrant for Privileged Access Management, Abhyuday Data, Paul Mezzera, Shubham Gera, Tarun Rohilla, Michael Kelley, 13 October 2025
Gartner, Critical Capabilities for Privileged Access Management, Paul Mezzera, Abhyuday Data, Shubham Gera, Michael Kelley, 27 October 2025
Gartner does not endorse any vendor, product, or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designations. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
